May 05, 2015

"Marketers Are From Mars..." Breaks Amazon


Well, yesterday was quite a day here at The Ad Contrarian World Headquarters.

We launched my new book "Marketers Are From Mars, Consumers Are From New Jersey." By early afternoon, it had become the 3rd best-selling advertising book at Amazon.


 It had also been selected as the #1 "Hot New Release."


And then Amazon fell apart. People trying to buy the book found that Amazon was telling them it was "currently unavailable." According to Amazon, 18 hours later, it is still "currently unavailable."

Here are my theories:

1. Jeff Bezos got drunk at lunch and no one else knows where the bubble wrap is...

or

2. Demand was so great, the world ran out of paper...

or

3. Malcolm Gladwell couldn't stand being challenged for the #1 spot and sent his vicious goons from The New Yorker over to destroy the printing presses. I'll get that little fucker.

or

4. I got screwed by technology again.

Well, whatever the hell it is, according to CreateSpace, Amazon's publishing arm, the "tech team is working on it" -- god help us all. With any luck it will be available again before Hillary's second term. 

If you tried to buy it and failed, please try again. You can leave your email address on the book's page and Jeff will send it to you when he sobers up. 

If you're one of the wonderful people who was able to buy the book, I hope you'll enjoy it. And if you haven't been over to check it out at Amazon yet...WTF?

UPDATE: Availability is back at Amazon.


May 04, 2015

Marketers Are From Mars, Consumers Are From New Jersey


My new book, Marketers Are From Mars, Consumers Are From New Jersey is now available at Amazon.

It's a fast-paced, thrill-packed journey through the back alleys of marketing... or, wait... maybe it's an uproarious romp across the treacherous landscape of today's advertising industry... or, hold on,  maybe it's just a book I scraped together from this blog, articles I've written, talks I've given, and stuff I found lying around at Taco Bell. You decide.

The theme of the book is that the advertising and marketing industries are kinda screwed-up. Including...
  • the gross misunderstanding of the role of brands 
  • the near destruction of the agency business
  • the mistaking of gimmicks for trends 
  • the abandonment of the most powerful consumer group the world has ever seen 
  • the fantasy of social media marketing 
  • the fraud and corruption in digital advertising
 
  • the silliness of putting pineapple on pizza
Here's the good news. For the rest of eternity, the book will retail for $7.95, but for the first week only it is selling at Amazon for $5.25. That's less than you pay for a 6-month old bottle of tepid water at your local multiplex. And with no planet-destroying plastic container.

So if I were you (and you can be thankful I'm not) I'd click on over to Amazon right now and lay my five-and-a-quarter down.

Be the first in your therapy group to own a copy of Marketers Are From Mars, Consumers Are From New Jersey.

UPDATE: WOW. BOOK JUMPED TO #4 ON FIRST DAY. LOOKS LIKE THEY'RE TEMPORARILY SOLD OUT. PLEASE KEEP TRYING. THANKS, BH


April 29, 2015

10 Facts From The Real World


Every year or so I like to take a step back and look at a few key advertising, marketing, and media facts just to gauge how removed from reality we advertising experts are.

These data represent the latest numbers I could find. I have listed the sources below.

So here we go -- 10 facts, direct from the real world:
1. E-commerce in 2014 accounted for 6.5 percent of total retail sales. 

2. 96% of video viewing is currently done on a television. 4% is done on a web device.
 
3. In Europe and the US, people would not care if 92% of brands disappeared.

4. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000.

5. Fewer than one person in a thousand clicks on a standard banner ad.

6. Over half the display ads paid for by marketers are unviewable.

7. Less than 1% of retail buying is done on a mobile device.

8. Only 44% of traffic on the web is human.

9. One bot-net can generate 1 billion fraudulent digital ad impressions a day.
10. Half of all U.S online advertising - $10 billion a year - may be lost to fraud.
As regular readers know, one of our favorite sayings around The Ad Contrarian Social Club is a quote from Noble Prize winning physicist Richard Feynman, who wonderfully declared that "Science is the belief in the ignorance of experts."

I think these facts do a pretty good job of vindicating Feynman. 

Sources:
1.  U.S. Dept of Commerce, Feb 15, 2015
2.  Nielsen Total Audience Report,  4th quarter of 2014
3.  Havas Media
4. Forrester Research 
5, DoubleClick
6 The Wall Street Journal
7. US Dept of Commerce and MarketingLand
8. Incapsula
9. Yahoo 
10. Adweek